

The inspiration for the cowboy hat collection
Yeehaw! Custom cowboy hats are the hottest trend riding the western frontier right now! If you find yourself out west, be sure to explore the fantastic shops where you can choose from a vibrant rainbow of hat colors and jazz them up with custom ribbons, playing cards, jewelry, and all sorts of accessories. Feeling adventurous? You can even brand your own hat!
Now you might wonder what this has to do with embroidery. Well, let me take you on a little journey! Last year, I went wild and crafted a colossal 40”x40” cowboy hat for one of my galleries in Aspen. I realized that both embroidery and hat making are all about adding that special touch to make something uniquely yours. The twist? Embroidery is a flat art, while hats have that fabulous dimension. So, my challenge was to create a hat design that popped with dimension.


This collection is loaded with features
Brims with Attitude: With over 10 sayings, and even a blank brim for your own message, let your hat speak your mind!
Running Stitch Embellishments: Add flair with various embellishments like stars and other western symbols.
Stylin' Hat Bands: Pick from a range of trendy hat bands to suit your style.
Playing Cards Galore: Choose from over 25 playing cards to add a fun, personalized touch!
Pocket Knives: Because every cowboy should have one—add a pocket knife to your hat!
Feathers, Naturally!: No cowboy hat is complete without a feather or two!
So saddle up and get ready to unleash your creativity—your custom cowboy hat awaits!


No two hats will ever look the same, The options and combinations are endless.


Make each hat uniquely yours
After a fun mix of trial and error, I whipped up my first hat design…and then the second, third, and on it went! I even crafted a smaller, more manageable option that’s a breeze to customize—just for you!
I kicked things off with the hat made up of layered parts, utilizing running stitches in an abstract style. The final result? A stunningly dimensional masterpiece that looks incredible in any hue. From a distance, those subtle color shifts give a striking photographic effect! Then I got creative with the hat band, feathers, and accessories, layering them using some artsy embroidery techniques.
Here's where the fun really kicks in—you can make each hat uniquely yours! I’ve designed a whole bunch of accessories and customization options for you to choose from:


I have hosted my Hat Bar at stores throughout the country. The art pieces would be created on the spot for customers to take home.


All of the hats and elements are included in the Cowboy Hats Add-On collection for the Artful Embroidery Series.
Unlock your creativity
Artful Embroidery + Design Sampler Bundle
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Discover the Artful Embroidery book, an expansive 364-page full-color resource that teaches you how to create breathtaking artwork with your embroidery machine. This comprehensive guide provides a thorough walk through of every essential technique necessary for your success and is divided into five insightful sections. Each section reveals the secrets and methods I employ to craft art every day, making it an invaluable resource for anyone looking to elevate their embroidery skills to new heights.
Included with the Artful Embroidery book is the Artful Embroidery Sampler. It is a separate 56 page book with designs included. This design companion I've put together includes over 100 unique designs!
Most of the designs are exclusive and never before released. They include:
Embroidery designs for paper, lace, Christmas, western, appliqué silhouettes, appliqué wall letters, quilt blocks, cowboy hats, cowboy hat embellishments, an exclusive new butterfly and much more.........
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Signature Series V: Thread Découpage
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Welcome to the latest Signature Series V: Thread Découpage! This is a very exciting release, combining a little bit of everything, from quilting to appliqué, lace embroidery, as well as collage. There are many aspects to this collection and plenty of room for creativity. Essentially, you will be creating a quilted background and then adding various styles of embroidered embellishments to create depth and dimension.
"This latest installment of the Signature Series was inspired by a collection of fine art pieces I created at Stephen Wilson Studio entitled Gypsy. I started one of the pieces by creating a rearing horse on a quilted background. Once I was finished, I decided to add dimensional elements to it with a technique I like to call “embroidery découpage. When you create a découpage, paper cut-out elements are added to other objects using a layer of paste, and when it dries, you have a new art object. Embroidery découpage is the same concept, except with depth and dimension. I added appliqués, flowers, butterflies, and other objects onto the horse. Once finished, the piece was truly stunning." – Stephen Wilson (Signature Series V: Thread Découpage)
For the first time, we are including with our Signature Series release a companion Workbook that includes step-by-step tutorials, machine steps and sizing information for each design file, and any important tips or reminders—all located in one handy reference guide. With places for handwritten notes and quick overviews for each design, this convenient Workbook will allow you to easily dive right into creating your next masterpiece. Buy Signature Series V: Thread Découpage today!
Limited Release
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Explore all of the Artful Embroidery projects
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Backless Color Acrylic Shadowboxes 18x24x3" (Neon Pink, Orange, or Sea Glass) | UV Grade
$229.99
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