A message from the Founder
The Anita Discount Card
I’m thrilled to introduce you to a game-changing opportunity that I believe will take your creative journey to new heights — our exclusive Anita Goodesign Membership Club!
When I started this company, my goal was simple: to make embroidery more accessible, fun, and enriching for passionate makers like you. Over the years, I’ve heard countless stories from artists, crafters, and hobbyists eager to unlock their full potential. That’s why we’ve carefully crafted this membership to be the ultimate resource — packed with savings, education, and inspiration.
I invite you to join us and experience the incredible value, endless inspiration, and the joy of embroidery. This is more than a discount — it’s your creative home.
Thank you for allowing me to be part of your embroidery story.
Stephen Wilson
Founder, Anita Goodesign
"Unlock exceptional discounts all year with a membership."
As a club member for a year, you unlock mind-blowing discounts on everything you buy. Plus, our sales just got better: enjoy an EXTRA 10% off on already discounted sale items. So, if there’s a 40% off sale, you benefit from a 50% reduction!
"Get everything you need for your art projects with our embroidery kits, featuring Stephen’s designs."
By popular demand, our pre-made embroidery kits have launched Each kit includes all you need to create stunning art pieces, featuring original designs straight from Stephen’s studio. Discount card holders receive 20% off on all kits.
"Enjoy 30% off on our entire library every day. Shop without waiting for sales!"
Enjoy a consistent 30% off our entire library every day. You pick the designs you need when you want them, never waiting for a sale. It’s savings on your terms!
Every day savings
$24.99 collections
$24.99 collections are $17.49 everyday
$49.99 Collections
$49.99 collections are $34.99 everyday
$99.00 collections
$99.00 collections are $69.30 everyday
$179.00 collections
$179.00 collections are $125.30 everyday
"Easy, Affordable Learning"
Expand your skills with 40% off all our educational programs, including Anita’s University, Digitizing University, and Embroidery Fundamentals. Learning new techniques has never been more accessible or affordable.
"Amazing Offers on Pre-Orders"
Members enjoy a staggering 50% discount on all pre-orders, including our major releases. Imagine pre-ordering the Butterfly Studies collection for just $150, down from the retail pre-order price of $300!
"Free Designs Exclusively for You"
Receive free designs worth hundreds of dollars, enhancing your collection with fresh or re-imagined creations from our library. Stay updated with emails alerting you to download these gifts we have given away collections up to $99.00. Last year over $700.00 worth of free downloads were given away.
Sew much savings. everyday!
Have Questions?
We Have Answers.
Here is everything you need to now about the Discount Membership.
How long is a membership for?
Each membership lasts 12 months, will start immediately and will expire 365 days later.
How do I use my membership?
Once you activate your membership your discount will be attached to your account and email address. So whenever you log in to your Anita account your discount will be applied at checkout. You do not have to remember or type in your membership info.
Does the membership auto-renew?
The membership costs $99.00 for one year. Your membership will renew on your anniversary date so that you do not miss a discount. You can cancel your membership at any time during the year and it will expire on your anniversary date.
How do I get my free designs?
When a free design is released for members you will receive an email with a discount code. For example, a Christmas design may use the discount code “xmas” –simply add the design to your cart and go to checkout. When you checkout, simply type in the discount code and you won’t be charged. Then you would download the design like you would any other design.
Are the Free Designs available later?
They are not. Since this is a discount card you are essentially getting a coupon for a free design and that coupon is only available for a short time, usually a week. If you choose not to download the design at the time of the promotion it will return to its normal price.