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the 250th anniversary collection

250 Designs for America

"250 designs, endless combinations — mix and match to create amazing new projects. Perfect for denim jackets, tote bags, and beyond! For the first time ever, it's being sold as a limited edition boxed set. Click the link below to learn more!"

The Anniversary Collection
FREE for Anita's Studio Members

Champagne bottle and squash blossom

two deluxe designs, straight from our New York trade show totes:

Popping Off — The Champagne Bottle Tote
A showstopper: a giant champagne bottle mid-pop, bubbly cascading in metallic gold and cream. Stitched as a patch on natural canvas with mustard straps, it was an instant hit on the show floor. Yours free — stitch it as a patch or direct-embroider it big like we did. Here's to popping bottles and popping stitches. 🥂

The Squash Blossom Necklace
Inspired by a stunning piece of Southwestern jewelry, digitized in metallic thread down to every bead and curve, then stitched onto a custom tote commission. Comes in two sizes and works as direct embroidery or a patch — jacket, hat, bag, wherever you want some sparkle. Free for all Anita's Studio members.

Anita's Studio Members have recieved over $430 in free designs in the last month

go to the members page
FREE for Discount Card Holders

The Horse

Run free. Meet the Horse patch, the ultimate symbol of wild grace and untamed spirit in our Modern Muse Collection. This lineup celebrates life's most fun, whimsical, and glamorous icons, and nothing captures raw, natural beauty quite like this majestic silhouette. It's the perfect statement

No Discount code is needed, when you check out it will be free.

go to the design
Club Members receive 20% off

The Medium Classic Tote

This is the blank canvas we reach for again and again — and for the first time, we're offering it to you too. It's the tote behind so many of our finished pieces, and once you see it up close, you'll get why: the 18 oz canvas gives you a clean, sturdy surface that holds detail beautifully, whether you're going bold with dense fill stitches or keeping it simple with a monogram.

 There is a very limited quantity in this drop, the price is great, if you love them I will add more options and sizes in the next drop!

get your tote today
Club Members receive 20% off

The Handy Open top tote

The Handy Open Top Tote is the cutest little tote bag around! a adorable miniature twist on our Classic Tote style, this bag makes for the most charming small accessory whether you're giving it away as a gift or keeping it all to yourself. The size alone makes for endless uses, but our personal favorite is a monogrammed gift bag for someone special. Dress it up with a single initial or popular icon monogram for a elegant touch. The Handy Open Top Tote is constructed of natural heavyweight canvas paired with baby blue trim. It features a open top, just as It's name implies, and one front outer pocket.

 There is a very limited quantity in this drop, the price is great, if you love them I will add more options and sizes in the next drop!

get your tote today
Anita Goodesign

Membership Card Options!

We now have two membership options — and both are built to save you money every day.

Anita's Discount Card — $99

Get everyday savings on products plus access to exclusive members-only free design drops. Simple, valuable, and a no-brainer if you're a regular shopper.

Anita's Studio Membership — $299

Everything in the Discount Card, plus a whole new level. Anita's Studio unlocks a members-only page packed with:

  • 700 free single designs
  • Free collections
  • Every University course — all free
  • New articles on techniques and business

It's not just a discount — it's an entire creative library at your fingertips.

Already a Discount Card holder? You can upgrade! Just go to your account and make the move whenever you're ready.

Explore our Memberships Today!
Anita Goodesign

Watch my New Patch Video

This video will answer any question you may have about patches, I think you will discover how amazing they are!

Explore Now
Anita Goodesign

Visit our Charmed Page

Welcome to the Charmed Series Headquarters

This is where the ultimate embroidery trend comes to life. Explore the complete Charmed Series universe—featuring the main book, exclusive add-on collections, and individual custom charms. If you’re ready to create the hottest, most talked-about projects in embroidery, you’ve found exactly where you need to be.

Explore Now
Anita Goodesign

Artful Embroidery

Transform your embroidery into stunning works of art. This course and design series walks you through everything you need to create beautifully framed pieces — the kind that stop people in their tracks and make unforgettable gifts. With over a decade of machine embroidery art under my belt, I'm sharing every technique, every trick, and every shortcut I've learned along the way.

Visit the Artful Embroidery Page
Anita Goodesign

Visit Wild Thread Studio

"Visit our sister site, Wild Threads, to see our finished embroidered charms in action. These are the exact designs you can create yourself! I’m sharing this to show you the high-end, professional results possible with your embroidery machine. Most of the charms featured there are available as designs on our Charmed page—if you don’t see one yet, it’s likely a future release."

Visit