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Anita Goodesign

CHARMED! Updated with more content, 96 pages with even more designs!

Over 140 Designs and a 96Page Full Color Book.

The designs and instructions are available for immediate download.

The Book will be shipped in Approximately 2 weeks.

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New Add-Ons

Anita Goodesign

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Artful Embroidery Book and Designs

Regular price $299.00
Sale price $299.00 Regular price $299.00

Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.

The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.

What’s New?

  • More designs and expanded content

  • A brand-new section on working with vintage fabrics and creating vintage-inspired pieces

  • Vintage embroidery designs to add timeless elegance to your projects

  • A combined resource guide and design collection—all in one easy-to-use volume

What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:

  1. Introduction – My journey in embroidery and how you can start yours.

  2. Resource Guide – Tools, fabrics, machines, and must-know essentials.

  3. Guide to Colors – Take the guesswork out of color selection for your designs.

  4. Embroidery Techniques – Learn insider methods to elevate every stitch.

  5. Finishing – Master trimming, burning, creating mounts, and working with cutting machines.

  6. Framing & Presenting – Discover professional presentation techniques to make your work shine.

  7. Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.

Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.

Your Order Includes:

  • Instant Digital Download – Get the book and all designs immediately.

  • Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).

Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.

Charmed Book And Designs

Regular price $99.00
Sale price $99.00 Regular price

Over 140 Designs and a  96  Page Full Color Book.

The designs and instructions are available for immediate download.

The Book will be shipped in Approximately 2 weeks.

The book has been updated with a new chapter and more designs

This may just be the most incredible embroidery you’ve ever created.

You can now make fully double-sided embroideries using a simple sheet of plastic as your stabilizer—no trimming required. Just hoop the plastic, place your base design on both the top and bottom of the hoop, stitch the final step, and you’re done. Clean, polished, and magical on both sides.

We’ve added an all-new chapter to the Charmed book that walks you through the entire process step by step, plus a brand-new double-sided monogram set designed specifically for this technique.

This collection was inspired by my children, Wren and Otto. Over the years, they’ve watched me create everything from quilts to artwork, but the pieces that have captured their excitement the most are the bag charms. Charms are everywhere right now—having a major moment in both fashion and art. Even high-end designer bags are being paired with playful accessories and collectible charms like Labubu figures.

This series of designs is perfect for creating your own one-of-a-kind charms and patches—whether to decorate your bag, jacket, or jeans. The inspirations behind the collection are wonderfully eclectic: vintage hotel key fobs, beach and travel motifs, playful sayings, animals, camping, and the great outdoors. Each design has been crafted in a way that allows it to easily transform into either a charm or a patch.

The included tutorial walks you through every step of the process—from embroidery techniques to assembling your charms and patches—with tips on the best tools, hardware, and accessories to use for flawless results every time.

Best of all, these designs are quick to make, making them the perfect handmade gift for friends, family, or even yourself.

Artful Embroidery Add-Ons: Volume I

Regular price $199.00
Sale price $199.00 Regular price $199.00

12 collections in one volume!

Purchased separately would cost $719.40

Volume 1 Price - $199.00 with a 190 page full color book.

A savings of over $500.00

This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have  been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.

Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.

Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.

Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.

Best

Stephen Wilson

The Art of Digitizing Book and Course

Regular price $229.00
Sale price $229.00 Regular price $229.00

Unlock the Secrets of Digitizing with The Art of Digitizing

If you’ve ever wanted to master the art of digitizing, this is the book for you! With over 30 years of hands-on experience, I’m sharing the techniques, insights, and “insider secrets” that I’ve spent a lifetime perfecting.

This is my first new book on digitizing in 7 years, and it’s designed to be the perfect companion to my previously published volumes. Inside, you’ll discover step-by-step lessons on every stitch type—plus vintage stitching, sashiko, puffy foam, appliqué, realistic textures, and much more.

What you’ll get inside this 276-page, full-color guide:

  • 50+ brand-new designs included

  • 26 step-by-step lessons teaching you how to digitize each one

  • All artwork included so you can create your own versions

  • Exclusive companion videos walking you through the design process

  • Compatible with any digitizing software that supports manual digitizing

And this is just the beginning—future add-on volumes will dive into specialized topics like animals, caps, sportswear, patches, sketching, advanced appliqué, and more.

Digitizing has been my lifelong passion, and this book is packed with creative ideas, practical skills, and inspiring techniques to help you take your craft to the next level.

These are all new lessons

All of the Artwork taught is included for you to create your own versions.

There are videos included with the downloads that show how to create each design.

The lessons taught in this book will work with any brand of digitizing software as long as the software allows you to manually digitize. 

The download includes:

All Artwork used in the book

All designs from the book

Over 30 step-by-step videos 

Book PDF

The physical book will arrive about 2 weeks after ordering 

 

Butterfly Studies

Regular price $199.00
Sale price $199.00 Regular price $299.00

I have been creating butterflies for a long time. They have been an integral part of my art pieces and I have designed dozens of variations for Anita over the years. I have recently started creating wall installations with larger versions of the butterflies.  After showing them at the event a few weeks ago everyone there encouraged me to release them for Anita so here we are. These butterflies are like nothing you have ever seen before. The detail in each one is stunning, they are truly art pieces. My studio sells the wall mounted butterflies for $200 to $600 each. They have more detail because they were designed to be large and free standing.

The Butterfly Studies collection is entirely different. This collection was designed to be stitched at large sizes. The Signature butterflies went from 2.5” to 5” or so and the detail in them was meant to be stitched at that size. The Studies start at 6” and go to 12” so the detail in each butterfly is like nothing I have ever stitched before. They are stunning! 

Every Butterfly in this series was created from real species and digitized stitch by stitch to produce these amazing specimens. They are meant to hang in a frame or be arranged n a wall in a frame. I have created formed butterfly art for 7 years now and now you will be able to do the same at home. 

I cant wait to see what you do with the Butterfly Studies.

 The set of 50 will include a full color printed book.

Each butterfly comes in 4 sizes 

6", 8", 10", 12" 

Stephen Wilson