
Trick or Treat Yourself to Our Halloween Collection


New Add-On Collection: Volume I
Inside this collection you’ll find 12 different add-ons for only $199.00

Newly Updated Artful Embroidery Book + Design Collection
At 472 pages, this full-color guide is your complete embroidery resource.

MASTERCLASS EVENTS
MOORES SEWING, CALIFORNIA
JACKMAN'S FABRICS, ST. LOUIS
MULQUEENS SEWING, TEMPE, AZ

Discount Card Promotion
Sign up for a discount card or renew your membership and receive a $99.00 gift card

Trick or Treat Yourself to Our Halloween Collection


New Add-On Collection: Volume I
Inside this collection you’ll find 12 different add-ons for only $199.00

Newly Updated Artful Embroidery Book + Design Collection
At 472 pages, this full-color guide is your complete embroidery resource.

MASTERCLASS EVENTS
MOORES SEWING, CALIFORNIA
JACKMAN'S FABRICS, ST. LOUIS
MULQUEENS SEWING, TEMPE, AZ

Discount Card Promotion
Sign up for a discount card or renew your membership and receive a $99.00 gift card

Trick or Treat Yourself to Our Halloween Collection


New Add-On Collection: Volume I
Inside this collection you’ll find 12 different add-ons for only $199.00

Newly Updated Artful Embroidery Book + Design Collection
At 472 pages, this full-color guide is your complete embroidery resource.

MASTERCLASS EVENTS
MOORES SEWING, CALIFORNIA
JACKMAN'S FABRICS, ST. LOUIS
MULQUEENS SEWING, TEMPE, AZ

Discount Card Promotion
Sign up for a discount card or renew your membership and receive a $99.00 gift card
The Art of Digitizing Book and Course
Unlock the Secrets of Digitizing with The Art of Digitizing
If you’ve ever wanted to master the art of digitizing, this is the book for you! With over 30 years of hands-on experience, I’m sharing the techniques, insights, and “insider secrets” that I’ve spent a lifetime perfecting.
This is my first new book on digitizing in 7 years, and it’s designed to be the perfect companion to my previously published volumes. Inside, you’ll discover step-by-step lessons on every stitch type—plus vintage stitching, sashiko, puffy foam, appliqué, realistic textures, and much more.
What you’ll get inside this 276-page, full-color guide:
-
50+ brand-new designs included
-
26 step-by-step lessons teaching you how to digitize each one
-
All artwork included so you can create your own versions
-
Exclusive companion videos walking you through the design process
-
Compatible with any digitizing software that supports manual digitizing
And this is just the beginning—future add-on volumes will dive into specialized topics like animals, caps, sportswear, patches, sketching, advanced appliqué, and more.
Digitizing has been my lifelong passion, and this book is packed with creative ideas, practical skills, and inspiring techniques to help you take your craft to the next level.
These are all new lessons
All of the Artwork taught is included for you to create your own versions.
There are videos included with the downloads that show how to create each design.
The lessons taught in this book will work with any brand of digitizing software as long as the software allows you to manually digitize.
The download includes:
All Artwork used in the book
All designs from the book
Over 30 step-by-step videos
Book PDF
The physical book will arrive about 2 weeks after ordering
Artful Embroidery Add-Ons: Volume I
12 collections in one volume!
Purchased separately would cost $719.40
Volume 1 Price - $199.00 with a 190 page full color book.
A savings of over $500.00
This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.
Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.
Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.
Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.
Best
Stephen Wilson
Artful Embroidery Book and Designs
Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.
The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.
What’s New?
-
More designs and expanded content
-
A brand-new section on working with vintage fabrics and creating vintage-inspired pieces
-
Vintage embroidery designs to add timeless elegance to your projects
-
A combined resource guide and design collection—all in one easy-to-use volume
What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:
-
Introduction – My journey in embroidery and how you can start yours.
-
Resource Guide – Tools, fabrics, machines, and must-know essentials.
-
Guide to Colors – Take the guesswork out of color selection for your designs.
-
Embroidery Techniques – Learn insider methods to elevate every stitch.
-
Finishing – Master trimming, burning, creating mounts, and working with cutting machines.
-
Framing & Presenting – Discover professional presentation techniques to make your work shine.
-
Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.
Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.
Your Order Includes:
-
Instant Digital Download – Get the book and all designs immediately.
-
Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).
Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.
Majestic Butterflies - Artful Embroidery
This collection celebrates the art of creating something larger than the hoop itself—an ongoing desire for every embroiderer. While hoop size can sometimes feel limiting, this set demonstrates how multiple hoopings can open the door to endless creative possibilities. Whether working directly on a garment or fabric, or designing a large patch to be mounted in a frame, you’ll discover just how expansive embroidery can become.Each design in this set is created in multiple parts, then brought together in a structured way to form the finished piece. From cowboy hats to steer skulls, bulls, horses, and butterflies, the process allows you to construct intricate, dimensional works of art. A specially designed mount is also included, giving you the option to finish your project with hand-cutting, laser cutting, or even a Cricut cutter. Step-by-step guidance for the mounting process is provided in The Artful Embroidery book.
The Majestic Butterflies included in this set hold a special place in the collection. Originally designed for the show Mystical—which explored spiritual themes through tarot, zodiac symbolism, and protective motifs like the evil eye—these butterflies embody transformation and beauty. Each wing is stitched individually, then mounted together to form a breathtaking butterfly. With hoops as small as 6” x 10”, you can achieve remarkable detail and dimension in every wing.Available Sizes
* 6” wide wing → finished butterfly approx. 10” x 10”
* 7” wide wing → finished butterfly approx. 12” x 12”
* 8” wide wing → finished butterfly approx. 13” x 13”
* 9” wide wing → finished butterfly approx. 14” x 14”
The level of detail in each design is extraordinary, and when combined, the finished butterflies are truly majestic. With this collection, the boundaries of hoop size dissolve, leaving only the vast possibilities of your imagination.
The Art of Digitizing Book and Course
Unlock the Secrets of Digitizing with The Art of Digitizing
If you’ve ever wanted to master the art of digitizing, this is the book for you! With over 30 years of hands-on experience, I’m sharing the techniques, insights, and “insider secrets” that I’ve spent a lifetime perfecting.
This is my first new book on digitizing in 7 years, and it’s designed to be the perfect companion to my previously published volumes. Inside, you’ll discover step-by-step lessons on every stitch type—plus vintage stitching, sashiko, puffy foam, appliqué, realistic textures, and much more.
What you’ll get inside this 276-page, full-color guide:
-
50+ brand-new designs included
-
26 step-by-step lessons teaching you how to digitize each one
-
All artwork included so you can create your own versions
-
Exclusive companion videos walking you through the design process
-
Compatible with any digitizing software that supports manual digitizing
And this is just the beginning—future add-on volumes will dive into specialized topics like animals, caps, sportswear, patches, sketching, advanced appliqué, and more.
Digitizing has been my lifelong passion, and this book is packed with creative ideas, practical skills, and inspiring techniques to help you take your craft to the next level.
These are all new lessons
All of the Artwork taught is included for you to create your own versions.
There are videos included with the downloads that show how to create each design.
The lessons taught in this book will work with any brand of digitizing software as long as the software allows you to manually digitize.
The download includes:
All Artwork used in the book
All designs from the book
Over 30 step-by-step videos
Book PDF
The physical book will arrive about 2 weeks after ordering
Artful Embroidery Add-Ons: Volume I
12 collections in one volume!
Purchased separately would cost $719.40
Volume 1 Price - $199.00 with a 190 page full color book.
A savings of over $500.00
This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.
Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.
Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.
Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.
Best
Stephen Wilson
Artful Embroidery Book and Designs
Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.
The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.
What’s New?
-
More designs and expanded content
-
A brand-new section on working with vintage fabrics and creating vintage-inspired pieces
-
Vintage embroidery designs to add timeless elegance to your projects
-
A combined resource guide and design collection—all in one easy-to-use volume
What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:
-
Introduction – My journey in embroidery and how you can start yours.
-
Resource Guide – Tools, fabrics, machines, and must-know essentials.
-
Guide to Colors – Take the guesswork out of color selection for your designs.
-
Embroidery Techniques – Learn insider methods to elevate every stitch.
-
Finishing – Master trimming, burning, creating mounts, and working with cutting machines.
-
Framing & Presenting – Discover professional presentation techniques to make your work shine.
-
Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.
Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.
Your Order Includes:
-
Instant Digital Download – Get the book and all designs immediately.
-
Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).
Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.
Majestic Butterflies - Artful Embroidery
This collection celebrates the art of creating something larger than the hoop itself—an ongoing desire for every embroiderer. While hoop size can sometimes feel limiting, this set demonstrates how multiple hoopings can open the door to endless creative possibilities. Whether working directly on a garment or fabric, or designing a large patch to be mounted in a frame, you’ll discover just how expansive embroidery can become.Each design in this set is created in multiple parts, then brought together in a structured way to form the finished piece. From cowboy hats to steer skulls, bulls, horses, and butterflies, the process allows you to construct intricate, dimensional works of art. A specially designed mount is also included, giving you the option to finish your project with hand-cutting, laser cutting, or even a Cricut cutter. Step-by-step guidance for the mounting process is provided in The Artful Embroidery book.
The Majestic Butterflies included in this set hold a special place in the collection. Originally designed for the show Mystical—which explored spiritual themes through tarot, zodiac symbolism, and protective motifs like the evil eye—these butterflies embody transformation and beauty. Each wing is stitched individually, then mounted together to form a breathtaking butterfly. With hoops as small as 6” x 10”, you can achieve remarkable detail and dimension in every wing.Available Sizes
* 6” wide wing → finished butterfly approx. 10” x 10”
* 7” wide wing → finished butterfly approx. 12” x 12”
* 8” wide wing → finished butterfly approx. 13” x 13”
* 9” wide wing → finished butterfly approx. 14” x 14”
The level of detail in each design is extraordinary, and when combined, the finished butterflies are truly majestic. With this collection, the boundaries of hoop size dissolve, leaving only the vast possibilities of your imagination.
The Art of Digitizing Book and Course
Unlock the Secrets of Digitizing with The Art of Digitizing
If you’ve ever wanted to master the art of digitizing, this is the book for you! With over 30 years of hands-on experience, I’m sharing the techniques, insights, and “insider secrets” that I’ve spent a lifetime perfecting.
This is my first new book on digitizing in 7 years, and it’s designed to be the perfect companion to my previously published volumes. Inside, you’ll discover step-by-step lessons on every stitch type—plus vintage stitching, sashiko, puffy foam, appliqué, realistic textures, and much more.
What you’ll get inside this 276-page, full-color guide:
-
50+ brand-new designs included
-
26 step-by-step lessons teaching you how to digitize each one
-
All artwork included so you can create your own versions
-
Exclusive companion videos walking you through the design process
-
Compatible with any digitizing software that supports manual digitizing
And this is just the beginning—future add-on volumes will dive into specialized topics like animals, caps, sportswear, patches, sketching, advanced appliqué, and more.
Digitizing has been my lifelong passion, and this book is packed with creative ideas, practical skills, and inspiring techniques to help you take your craft to the next level.
These are all new lessons
All of the Artwork taught is included for you to create your own versions.
There are videos included with the downloads that show how to create each design.
The lessons taught in this book will work with any brand of digitizing software as long as the software allows you to manually digitize.
The download includes:
All Artwork used in the book
All designs from the book
Over 30 step-by-step videos
Book PDF
The physical book will arrive about 2 weeks after ordering
Artful Embroidery Add-Ons: Volume I
12 collections in one volume!
Purchased separately would cost $719.40
Volume 1 Price - $199.00 with a 190 page full color book.
A savings of over $500.00
This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.
Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.
Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.
Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.
Best
Stephen Wilson
Artful Embroidery Book and Designs
Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.
The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.
What’s New?
-
More designs and expanded content
-
A brand-new section on working with vintage fabrics and creating vintage-inspired pieces
-
Vintage embroidery designs to add timeless elegance to your projects
-
A combined resource guide and design collection—all in one easy-to-use volume
What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:
-
Introduction – My journey in embroidery and how you can start yours.
-
Resource Guide – Tools, fabrics, machines, and must-know essentials.
-
Guide to Colors – Take the guesswork out of color selection for your designs.
-
Embroidery Techniques – Learn insider methods to elevate every stitch.
-
Finishing – Master trimming, burning, creating mounts, and working with cutting machines.
-
Framing & Presenting – Discover professional presentation techniques to make your work shine.
-
Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.
Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.
Your Order Includes:
-
Instant Digital Download – Get the book and all designs immediately.
-
Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).
Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.
Majestic Butterflies - Artful Embroidery
This collection celebrates the art of creating something larger than the hoop itself—an ongoing desire for every embroiderer. While hoop size can sometimes feel limiting, this set demonstrates how multiple hoopings can open the door to endless creative possibilities. Whether working directly on a garment or fabric, or designing a large patch to be mounted in a frame, you’ll discover just how expansive embroidery can become.Each design in this set is created in multiple parts, then brought together in a structured way to form the finished piece. From cowboy hats to steer skulls, bulls, horses, and butterflies, the process allows you to construct intricate, dimensional works of art. A specially designed mount is also included, giving you the option to finish your project with hand-cutting, laser cutting, or even a Cricut cutter. Step-by-step guidance for the mounting process is provided in The Artful Embroidery book.
The Majestic Butterflies included in this set hold a special place in the collection. Originally designed for the show Mystical—which explored spiritual themes through tarot, zodiac symbolism, and protective motifs like the evil eye—these butterflies embody transformation and beauty. Each wing is stitched individually, then mounted together to form a breathtaking butterfly. With hoops as small as 6” x 10”, you can achieve remarkable detail and dimension in every wing.Available Sizes
* 6” wide wing → finished butterfly approx. 10” x 10”
* 7” wide wing → finished butterfly approx. 12” x 12”
* 8” wide wing → finished butterfly approx. 13” x 13”
* 9” wide wing → finished butterfly approx. 14” x 14”
The level of detail in each design is extraordinary, and when combined, the finished butterflies are truly majestic. With this collection, the boundaries of hoop size dissolve, leaving only the vast possibilities of your imagination.
Halloween Town
Step into the enchanting world of Halloween Town with our captivating collection! Immerse yourself in the Halloween spirit with our collection of 25 different large blocks. Combining intricate appliqué and artistic digitizing, each block showcases the essence of Halloween Town. From charming haunted houses to mischievous black cats, from whimsical pumpkins to spooky ghosts, these designs capture the magic and excitement of the season.


Testimonials

Mary
"Thank you for a wonderful experience learning the art of digitizing. I felt very blessed to learn from the BEST and feel the warmth of each of the staff at Anita Goodesign. Your warmth and authenticity energized me beyond all the skills taught."

Jerred and Brandy
"The Artful Embroidery class was absolutely amazing!! So much information presented in an honest, humble, passionate manner. So enjoyable and a comfortable environment to learn. Thank you for sharing your passion and encouraging others to begin to create outside the box."

Kaye Cooley
"Thank you for teaching Artful Embroidery. It was exciting and built a fire in me. It was definitely worth the price and I’m excited to attend future classes. You are a truly gifted teacher, and I really appreciate your ability and willingness to share your expertise."

Mary Beth DiPaola
"WORTH. EVERY. PENNY.
Touring Anita Goodesign was a privilege, and I received an exceptional eduction. Stephen was thorough, well-paced, and attentive to answer every question. I left truly inspired, and full of creative ideas. I will be coming back again and again."
Autumn Cocktail Napkins
For Discount Card Holders
Spruce up your gatherings with 2 fun typographic napkin designs! Coordinate with your existing color palettes, or stitch onto towels, runners, or placemats for a personal fall touch.
Happy stitching,
USE DISCOUNT CODE - thanks
Enjoy!
Stephen


Thanksgiving Typography
Free for Everyone!
Celebrate gratitude with 10 unique typographic designs, each one capturing the warmth and charm of the season. Perfect for gifts, home décor, or your next embroidery project!
NO CODE NEEDED AT CHECKOUT
THE FREE DOWNLOADS HAVE BEEN CHANGED TO BE CODE FREE
Enjoy!
Stephen
