Romance - Made your way
Step Into a World of Romance
The wait is over. This week, we are officially debuting The Romance Collection—an unapologetic celebration of vintage elegance fused with a fun, modern take on femininity.
Think soft pinks, intricate florals, delicate lace, and playful ruffles. Crafted for the true romantic, these upscale embroidered bag charms are miniature works of art designed to make you feel beautiful, confident, and completely unique.
Unlike standard designs that are resized after the fact, each variation in this collection was intentionally created from the ground up to ensure perfect results for your specific project.
You choose the format:
- Standard Embroidery: Multiple sizes for traditional projects.
- Appliqué: Thoughtfully digitized for quilts and garments.
- Two-Sided Charms: Specially digitized for our signature 3D look.
Made Your Way is about creative freedom—giving you professional-grade options without putting your designs in a box.
The Estate Collection
Since we are celebrating heirloom-style embroidery this week, I wanted to reach into the archives and share something special.
We are giving away one of my very first heirloom releases, The Estate Collection, for FREE to all of our Discount Card Members!
This collection features a stunning trifecta of techniques:
- Classic Cutwork: The cornerstone of any vintage aesthetic.
- Elegant Running Stitches: Nothing says "luxury" like sophisticated tone-on-tone work.
- Light Stitched Designs: Perfect for adding delicate detail without the bulk.
When you combine these three styles, the results are nothing short of breathtaking.
use discount code ESTATE for your free download
The Ultimate Charmed Bundle
Ready to dive headfirst into the Charmed Craze? This is your all-access pass to the ultimate collection.
We’ve curated the Complete Charmed Bundle, bringing together every single release and add-on in one massive digital library. Whether you're a long-time fan or just starting out, this bundle gets you fully caught up with all 17 stunning collections. Plus, with our step-by-step tutorials included, you'll master the art of the charm in no time.
Incredible Value
Why buy them piece-by-piece when you can own the entire vault for a fraction of the price?
Purchase Type
Price
Total Retail Value
~~$568.85~~
Special Bundle Price
$279.00
Discount Card Holders
$195.30
Format: Instant Digital Download.
Get instant access to all 17 collections and tutorials immediately after purchase!
The big warehouse clear-out
Huge Savings on Books. Binders and More! Get them before they are gone! Discount Card holders save even more
Type: Signature Series
Signature Series V: Thread Découpage
Type: Signature Series
Signature Series Volume III: Flower Garden
Type: Signature Series
Signature Series Volume II: Butterflies
Type: Signature Series
Signature Series IV: Fantasy Tree
Type: Education
Anita's University 301: Next Level Embroidery
Type: Education
Anita's University 102: Embroidery Made Easy II
Type: Education
The Greatest Hits Christmas Edition
Type:
Green Cactus Deluxe Embroidery Kit
Type:
Sunset Heart- Deluxe Embroidery Kit
Type:
Razzle Dazzle Rose Heart- Deluxe Embroidery Kit
Type:
Hot Pink Heart- Deluxe Embroidery Kit
Available for the first time
You asked, and we listened! By popular request from our domestic and international customers, we’ve transformed our largest collections into fully digital versions. When you download these files, you get the exact same beautiful designs, plus a handy PDF copy of the accompanying book. Even better? Going digital means no shipping charges and a 20% lower price. (If you still love the feeling of a physical book in your hands, don't worry—you can still find those combos in our Books section!)
Visit Wild Thread Studio
"Visit our sister site, Wild Threads, to see our finished embroidered charms in action. These are the exact designs you can create yourself! I’m sharing this to show you the high-end, professional results possible with your embroidery machine. Most of the charms featured there are available as designs on our Charmed page—if you don’t see one yet, it’s likely a future release."
News and Notes
Creating Double Sided Embroidered Charms
Learn how to make double-sided charms with this simplified guide. We cover the essential steps and techniques found in the CHARMED book to help you create professional-looking embroidered accessories.
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Machine Embroidery Tools
a comprehensive guide machine embroidery tools Machine embroidery is a rewarding and intricate craft requiring specific tools to ensure success. Each tool serves a unique purpose, contributing to the precision and beauty of the final product. I have compiled an extensive list of essential tools for machine embroidery, along with their detailed descriptions, variations, and applications. This section will include: Embroidery Machine Stabilizers Embroidery Thread Needles Hoops Scissors Thread Stand Embroidery Software Bobbins Pre-Wash Spray Washing Machine Lint Brush Iron & Ironing Board Emb. Design Catalog Measuring Tools Cutting Mat Rotary Cutter Pinking Shears Emb. Hooping System Magnetic Hoops Seam Ripper Lint Roller Organizational Tools Ruler with Cutting Edge EMBROIDERY MACHINES DESCRIPTION The centerpiece of any embroidery setup, a machine embroidery is often computer operated and can feature built-in designs, fonts, and the ability to import custom patterns through USB or Wi-Fi connectivity. VARIATIONS Machines range from basic single-needle models suitable for beginners to multi-needle commercial machines designed for high production. Specialty machines with embroidery capabilities may also include sewing functions. USES Allows for intricate stitching, designs, and patterns on fabric, making it essential for quilting, garment customization, and decorative textiles. STABILIZERS DESCRIPTION Stabilizers are materials used to support the fabric during the embroidery process, preventing distortion, puckering, or shifting. TYPES Tear-Away Stabilizers: >> Easily torn away after stitching, ideal for stable fabrics. Cut-Away Stabilizers: >> Remain with the fabric to provide ongoing support, perfect for stretchy or delicate materials. Wash-Away Stabilizers: >> Dissolve in water, leaving no residue, suitable for lace or sheer fabrics. Fusible Stabilizers: >> Ironed onto the fabric to add support while adhering it in place. USES Each type is chosen based on fabric properties and project requirements to achieve clean, professional results. THREAD STAND DESCRIPTION A device that organizes and stabilizes multiple spools of thread, often with adjustable height for optimal feeding. VARIATIONS Single Thread Stand: >> Holds one spool at a time. Multi-Spool Stand: >> Can accommodate several spools simultaneously. USES A thread stand keeps your thread organized and untangled, allowing for easy access during stitching. It prevents thread breakage and ensures smooth feeding of thread through the machine. EMBROIDERY SOFTWARE DESCRIPTION Computer programs designed for creating, editing, and digitizing embroidery designs. VARIATIONS Digitizing Software: >> Converts artwork into stitch files for embroidery machines. Editing Software: >> Allows users to modify existing designs, changing colors, sizes, or stitch types. Management Software: >> Helps organize and catalog designs for easy access. USES Provides the ability to personalize projects by creating custom designs or modifying existing designs to fit your specific needs. BOBBINS DESCRIPTION Small spools that hold the thread used for the lower stitching in embroidery. VARIATIONS Class 15 Bobbins: >> Commonly used in many home sewing machines. Metal vs. Plastic Bobbins: >> Metal bobbins tend to be sturdier, while plastic bobbins are lighter and easier to see when winding. USES Ensures a clean and secure stitch on the underside of the embroidery, helping to maintain the balance of the fabric and preventing puckering. PRE-WASH SPRAY DESCRIPTION A temporary adhesive spray used to hold fabric layers in place during embroidery. VARIATIONS Different brands and formulas that vary in stickiness and ease of removal. USES Prevents fabric layers from shifting while embroidering intricate designs, ensuring accuracy and reducing the risk of misalignment. WASHING MACHINE DESCRIPTION Used to clean finished embroidery projects and remove any stabilizer residue. USES Rinses away water-soluble stabilizers and ensures that items look professional and clean after production. LINT BRUSH DESCRIPTION A small brush designed specifically to remove lint and dust from the embroidery machine. USES Regular cleaning with a lint brush helps maintain machine performance, preventing thread breaks and skipped stitches caused by accumulated debris. IRON & IRONING BOARD DESCRIPTION Essential for preparing and finishing fabric, ensuring it is smooth and wrinkle-free. USES Allows for pressing fabric before hooping to remove creases, and can be used after stitching to flatten seams and improve the overall appearance of the project. PINKING SHEARS DESCRIPTION Scissors with a zigzag blade designed to create a decorative edge and prevent fabric fraying. USES Ideal for finishing raw edges of fabric before embroidery, giving a professional look while minimizing future fraying. CUTTING MAT DESCRIPTION A self-healing mat that protects your cutting surfaces and provides a grid for easy measuring. USES Essential for rotary cutting or cutting multiple layers of fabric cleanly and accurately, while protecting your work surface underneath. ROTARY CUTTER DESCRIPTION A tool similar to a pizza cutter, designed for cutting fabric with precision. USES Great for cutting multiple layers of fabric or for making detailed shapes, providing clean, straight cuts which are essential for quilting and embroidery prep. EMBROIDERY DESIGN CATALOG DESCRIPTION A collection or database of embroidery designs and patterns. VARIATIONS Can be kept in physical form (binders with printed designs) or digital form (software or cloud storage). USES Helps keep designs organized and allows for easy retrieval when starting new projects; saves time when searching for specific designs. MEASURING TOOLS DESCRIPTION Rulers or measuring tapes used for precise fabric cutting and stitching placement. VARIATIONS Fabric Ruler: >> Often clear, allowing you to see through for better accuracy. Measuring Tape: >> Flexible measuring tool for curvy patterns. USES Ensures accurate cutting and placement, critical for aligning designs properly on fabric. EMBROIDERY HOOPING SYSTEM DESCRIPTION A specialized tool designed to assist in accurately hooping fabric and stabilizer, ensuring perfect alignment every time. VARIATIONS Includes vertical and horizontal hooping systems that might offer adjustable frames for increased flexibility with larger designs. USES Facilitates precise and consistent hooping, reducing the risk of misalignment and increasing efficiency when preparing multiple projects. MAGNETIC HOOP DESCRIPTION An alternative to traditional hoops, magnetic hoops use magnets to hold the fabric in place. VARIATIONS Available in various sizes and designs, some magnetic hoops come with markings for accurate placement. USES Allows for quick and easy fabric changes, making it efficient for multiple designs without having to re-hoop frequently. Ideal for continuous stitching projects. ORGANIZATIONAL TOOLS (BINS/BINDERS) DESCRIPTION Storage solutions for keeping your embroidery supplies and designs organized. USES Helps manage fabric scraps, thread spools, needles, and design files, ensuring that everything is easy to find when you need it. SEAM RIPPER DESCRIPTION A small tool with a sharp point designed for effortlessly removing stitches. USES Essential for correcting mistakes, unpicking seams, or removing unwanted stitches, allowing for quick adjustments without damaging the fabric. LINT ROLLER DESCRIPTION A sticky roller used to remove lint, dust, and fabric debris from your work area and equipment. USES Keeps your embroidery area clean and ensures no debris interferes with your stitching quality, particularly important for projects involving delicate fabrics. RULER WITH CUTTING EDGE DESCRIPTION Transparent or marked rulers that typically include a cutting guide for accuracy. USES Essential for marking accurate measurements on the fabric and ensuring precise cutting for multiple layers. Summary Having the right tools for machine embroidery can transform your creative process, making it efficient and enjoyable. Each tool plays a valuable role, whether it’s supporting the fabric, ensuring precision, or helping to organize your workspace. From the essential embroidery machine and stabilizers to the specialized needles and threads, understanding the purpose and variations of each tool is critical for achieving professional-quality results in your embroidery projects. By equipping yourself with a well-rounded toolkit and mastering the use of these tools, you will enhance your embroidery experience, boost your creativity, and ensure that your projects are not only beautiful but also structurally sound. Happy embroidering!
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All About Artful Embroidery 2
One of the most frequent questions I receive online is what sets the Artful Embroidery designs apart from other Anita designs, as well as whether these designs can be used on clothing or quilts, and if I can incorporate designs I already own into this series. In this article, I will explore these topics to clarify the unique features of the Artful series. What is Artful Embroidery All About? I believe that anyone who engages in embroidery, whether for enjoyment or as a profession, is truly an artist! Having utilized embroidery as my artistic medium for over 30 years, I've compiled all my tips and tricks into this book. This comprehensive guide offers a detailed exploration of essential techniques for achieving success, organized into five insightful sections. Each section unveils the secrets and methods I use to create art daily, making it an invaluable resource for anyone eager to enhance their embroidery skills and reach new heights. - Stephen Wilson The book is 364 pages of full color SECTION 01. The Story In this section, I take you through my personal embroidery journey, beginning with my introduction to machine embroidery in the mid-1990s. You'll learn about my experiences in starting Anita Goodesign and how I transitioned into the world of fine art. This narrative is filled with anecdotes and reflections, providing valuable insights that will inspire you as you embark on your own artistic journey. SECTION 02. Choosing the Perfect Design Colors Here, you'll find a definitive guide on selecting embroidery colors. This section is packed with tips and techniques on how to choose the perfect colors for any project, whether you’re working on a personal piece or a commissioned work. Prepare to dive deep into the world of color theory and practical application to enhance your designs. SECTION 04. FINISHING TECHNIQUES What happens after you've finished your designs? In this essential section, I reveal what no other book has covered: the secrets of trimming and preparing your designs with in-depth instructions. This knowledge will empower you to showcase your work in the best possible light, ensuring every piece is polished and professional. SECTION 05. FRAMING & PRESENTING This is where everything comes together in the creation of art. You'll learn the secrets to framing and presenting your artwork for professional results, complete with over 20 detailed examples explained step-by-step. You’ll gain insights into the finishing touches that can elevate your work from good to extraordinary. BONUS SECTIONS STUDIO HIGHLIGHTS Additionally, the book includes eight breakout sections that highlight my previous art shows, offering insights into the processes behind each one. These sections delve into the techniques and inspirations that drove my art, providing a behind-the-scenes look at the creative process. With a blend of inspiration and practical advice, these pages are sure to ignite your passion for embroidery and motivate you to experiment with your own artistic endeavors. INCLUDED! DESIGN SAMPLER There are over 100 designs included in the Artful Embroidery Book, the designs come in multiple sizes and are presented in a full color book that accompanies the Artful Embroidery Book. PRE-ORDER BONUS RESOURCE GUIDE Everyone that pre-orders Artful Embroidery will receive the new Artful Embroidery Resource Guide. 72 full color pages full of information on all of the tools you need to successfully embroider including guides on needles, thread, scissors, fabrics and more. FREQUENTLY ASKED QUESTIONS ABOUT THE SERIES YOU HAVE QUESTIONS, WE HAVE ANSWERS! These are the most asked questions about the Artful Embroidery Series. Can you use the background designs in other projects? I've often been asked if you can use all of your quilting backgrounds with the Artful series. The answer is somewhat nuanced. When I developed the Mix and Match Quilting series, the various sizes correlated with different hoop sizes (e.g., AA, A, B, C, etc.), which were standard when the collection was introduced. If a new machine comes out with a larger hoop, we add a new size accordingly. The backgrounds for Artful Embroidery were designed for frames available for purchase at stores like Michaels or Amazon, in sizes like 12”x12”, 10”x10”, 8”x8”, 11”x14”, 8”x10”, and 5”x7”. Thus, the system for backgrounds is a bit different. You can definitely adapt older quilting designs for use in this series, but you’ll need to edit them in your software and resize them to match your project needs. How are the designs different? The designs in the Artful series operate similarly. Each appliqué or embroidery design comes in multiple sizes that correspond to specific frame sizes. So, if you wish to use an existing design, feel free; that’s exactly the purpose of this series. We provide a design size guide in the book for your reference. If you have a design you'd like to use, you may need to resize it appropriately to fit the selected background and frame. Are cut files included? An additional unique feature of the Artful Embroidery files is that any design intended to float or be mounted includes a cut file compatible with your Cricut, Scan N Cut, or laser cutter. This element is designed to save you valuable time when preparing your project. I see a few designs I recognize You might also recognize some designs or collections from the past, such as Big Cats, which I digitized around 18 years ago and has always been one of my favorites. This collection is being re-released as an Artful Embroidery add-on collection. Can you use your original version? Absolutely. But what makes the new designs different? They have nearly been completely re-digitized! For instance, the Jumbo size used to be 5.5 inches, whereas the new large size is now 10 inches. As hoop sizes have evolved over the years, these designs now contain far more detail. Essentially, the only original aspect is the artwork itself. So, if you come across a new version of an older collection, remember that it has been entirely revamped for this new series. Are there new releases planned? Yes, yes, yes. There are over a dozen new releases planned brand new collections like Cowboy Hats and paper embroidery are being released simultaneously with the bok release, more will be coming soon. Can I use these designs on other projects? All of the designs in the Artful series can be used on other items like clothing, quilts and decor. However, the dimensional pieces like the Cowboy Hats and Gypsy pieces are more delicate and are only recommended to be used as instructed.
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