Skip to content

Anita Goodesign

Discount Card Promotion

Sign up for a discount card or renew your membership and receive a $99.00 gift card

Anita Goodesign

The Art of Digitizing

New event

August 23rd-24th 2025

Charlotte, NC

Anita Goodesign

Artful Embroidery

The Definitive Butterfly Collection

Anita Goodesign
artful embroidery

Masterclass

August 21st-22nd , Charlotte, NC

Anita Goodesign
our biggest tile scene ever

Rosie Pre-Order Now Live

We are busy writing the book for Rosie and she is amazing. She will come in 3 sizes and is our biggest tile scene to date. You can create a 36"x36" - 54"x54" or 72"x72" version. A full color book is included.

Anita Goodesign

Discount Card Promotion

Sign up for a discount card or renew your membership and receive a $99.00 gift card

Anita Goodesign

The Art of Digitizing

New event

August 23rd-24th 2025

Charlotte, NC

Anita Goodesign

Artful Embroidery

The Definitive Butterfly Collection

Anita Goodesign
artful embroidery

Masterclass

August 21st-22nd , Charlotte, NC

Anita Goodesign
our biggest tile scene ever

Rosie Pre-Order Now Live

We are busy writing the book for Rosie and she is amazing. She will come in 3 sizes and is our biggest tile scene to date. You can create a 36"x36" - 54"x54" or 72"x72" version. A full color book is included.

Anita Goodesign

Discount Card Promotion

Sign up for a discount card or renew your membership and receive a $99.00 gift card

Anita Goodesign

The Art of Digitizing

New event

August 23rd-24th 2025

Charlotte, NC

Anita Goodesign

Artful Embroidery

The Definitive Butterfly Collection

Anita Goodesign
artful embroidery

Masterclass

August 21st-22nd , Charlotte, NC

Anita Goodesign
our biggest tile scene ever

Rosie Pre-Order Now Live

We are busy writing the book for Rosie and she is amazing. She will come in 3 sizes and is our biggest tile scene to date. You can create a 36"x36" - 54"x54" or 72"x72" version. A full color book is included.

1 / 5

The Definitive Butterfly Collection

Regular price $99.00
Sale price $99.00 Regular price $149.95

 

100 Butterflies

7 sizes each (2.5"-3.0"-3.5"-4.0"-4.5"-5.0"-5.5")

700 files total

72 page full color book

You might be wondering why I’ve created another butterfly collection

especially since I’ve done so many before. Over the past 20 years, I’ve explored countless designs, each one feeling perfect at the time. But as I began incorporating butterflies into my daily art practice, I realized I didn’t always have the right ones for what I needed in the moment.

That’s why I designed the **Special Edition**. It features 50 realistic butterflies, in sizes ranging from 5.5” to 7.5” wide—these are the butterflies I used in my larger paintings in the *Shine a Light* series. They’re majestic, stunning, and I truly thought they were perfect—so perfect, in fact, that I didn’t think I’d need to create another collection.

But then I started working on new series, and again, found myself missing the right butterflies. So, I returned to the digitizing table, refined more designs, and eventually released the **Signature Series**—100 smaller butterflies, from 2.6” to 3.6” wide. I thought, “These are great—they might be all I need.” Yet, as time went on and I began creating larger wall-mounted butterfly swarms, I realized the detail wasn’t enough for the big pieces I was making.

That led me to work on the **Butterfly Studies** collection, which I am truly proud of. These detailed designs are for sizes from 6” to 12”, each one a tiny piece of art—more intricate than anything I’ve made before.

Honestly, I know this all sounds a bit confusing. It was for me too! So, I took the sizes and styles from the various collections—Special Edition, Signature, and others—and combined them into this new one. The goal was to create a single, versatile collection that clears up any confusion about where a butterfly comes from.

All 100 designs have been resized into 7 different sizes, up to 5.5” wide. Whether you’re adding them to artwork, jewelry, or any craft project, these butterflies are ready for anything you need. I can’t promise this will be the last collection—I’ve learned that every time I think I’m done, something new emerges. But I can promise that this collection will be your constant companion whenever you want to add a touch of wonder with a butterfly.

As you embark on creating with these butterflies , remember that creativity is a journey—full of discovery, patience, and growth. Every challenge you face is an opportunity to learn and improve. Keep your passion alive, stay curious, and trust in your ability to turn ideas into beautiful works of art. The only limit is how far you’re willing to go. Believe in your talent, and let your imagination soar—beautiful things happen when you do.


Best

Stephen

 

Rosie Pre-Order

Regular price $149.95
Sale price $149.95 Regular price

Release Date - July 2025

Price $149.95

Pre-order for Discount Card Members $74.98

Discover the most ambitious and striking masterpiece yet! Priced at just $149.95, this exclusive collection drops this July. As a Discount Card Member, you can secure your pre-order at an incredible 50% off—only $74.98!

Originally envisioned for the Americana Series years ago, this design was too intricate—until now. I’ve cracked the code, and the result is truly breathtaking! This stunning piece features 224 meticulously embroidered and stitched quilt blocks arranged to create a mesmerizing tiled scene. Crafted with vintage, recycled fabrics, it radiates nostalgic charm and timeless appeal.

Choose from three versatile sizes:

  • 2”x2” blocks (finished size 36”x36”)
  • 3”x3” blocks (finished size 54”x54”)
  • 4”x4” blocks (finished size 72”x72”)

Plus, the release includes a beautifully detailed full-color book filled with all the inspiration and craftsmanship behind this extraordinary creation. Don’t miss your chance to own a piece of quilting history—be among the first to pre-order!

, Stephen Wilson

Animal Adventure

Regular price $159.95
Sale price $159.95 Regular price $159.95
Animal Adventure, A New Journey: Ten years ago, we released Animal Adventure, one of our most popular projects ever. Now, we’re revisiting these beloved characters for a completely different adventure.We’ve reimagined the characters in a whole new way. Instead of a quilt project, we’ve designed these pieces to be framed. Each piece uses appliqué and the techniques taught in our Artful Embroidery book to create stunning works of art. Here are the details:
  • 20 Different Animals: Most of the animals come in multiple poses, resulting in over 50 unique designs. They also come in various sizes.
  • Interchangeable Backgrounds: We’ve included multiple interchangeable backgrounds, including text backgrounds, landscapes, and paper backgrounds.
  • Elements: This is what makes the collection truly unique. We’ve designed a new technique that allows you to create an embroidered landscape scene. Each element is created individually, and you can add them dimensionally to create a scene. This makes the collection adaptable to any size frame!
I loved spending time with these characters again to create something completely new.

Best,
Stephen

Heritage Gypsy Cavalier Embroidery kit

Regular price $399.00
Sale price $399.00 Regular price $399.00

These exclusive embroidery art kits are born in my studio, meticulously curated with the same elements I use every day to craft my stunning art pieces. Each piece is expertly trimmed, prepped, and ready to go—no embroidery required! All you need is a hot glue gun to assemble the artwork and a screwdriver to attach the frame. It’s a creative, hassle-free way to bring beautiful art into your space!

This kit includes everything you need to create a 12"x12" art piece:

  • Acrylic Frame - 12"x12"
  • Backboard
  • Matte Board (Eggshell)
  • Acrylic Mounting piece
  • Applique Shape
  • Lace Elements(100)
  • Butterflies -(4)
  • French Cleats
  • Mounting Hardware

The picture shown is of Heritage color 32 -Caramel

 

Star Spangled Banner Quilt

Regular price $99.00
Sale price $99.00 Regular price $99.00

Get ready for red, white, and NEW with our Star Spangled Banner Special Edition! Recreate the revered Stars and Stripes like never before through folded fabric and embroidery, then join the blocks together to form this beautiful homage to our nation! You’ll spot an array of classic quilting motifs stitched into the stripes, while folded fabrics throughout the flag guarantee a quilt to behold. Incorporate a variety of fabric textures, prints, and hues to really flaunt the Americana aesthetic. With multiple sizes to choose from, the finished quilt is sure to be a show-stopper.

The Definitive Butterfly Collection

Regular price $99.00
Sale price $99.00 Regular price $149.95

 

100 Butterflies

7 sizes each (2.5"-3.0"-3.5"-4.0"-4.5"-5.0"-5.5")

700 files total

72 page full color book

You might be wondering why I’ve created another butterfly collection

especially since I’ve done so many before. Over the past 20 years, I’ve explored countless designs, each one feeling perfect at the time. But as I began incorporating butterflies into my daily art practice, I realized I didn’t always have the right ones for what I needed in the moment.

That’s why I designed the **Special Edition**. It features 50 realistic butterflies, in sizes ranging from 5.5” to 7.5” wide—these are the butterflies I used in my larger paintings in the *Shine a Light* series. They’re majestic, stunning, and I truly thought they were perfect—so perfect, in fact, that I didn’t think I’d need to create another collection.

But then I started working on new series, and again, found myself missing the right butterflies. So, I returned to the digitizing table, refined more designs, and eventually released the **Signature Series**—100 smaller butterflies, from 2.6” to 3.6” wide. I thought, “These are great—they might be all I need.” Yet, as time went on and I began creating larger wall-mounted butterfly swarms, I realized the detail wasn’t enough for the big pieces I was making.

That led me to work on the **Butterfly Studies** collection, which I am truly proud of. These detailed designs are for sizes from 6” to 12”, each one a tiny piece of art—more intricate than anything I’ve made before.

Honestly, I know this all sounds a bit confusing. It was for me too! So, I took the sizes and styles from the various collections—Special Edition, Signature, and others—and combined them into this new one. The goal was to create a single, versatile collection that clears up any confusion about where a butterfly comes from.

All 100 designs have been resized into 7 different sizes, up to 5.5” wide. Whether you’re adding them to artwork, jewelry, or any craft project, these butterflies are ready for anything you need. I can’t promise this will be the last collection—I’ve learned that every time I think I’m done, something new emerges. But I can promise that this collection will be your constant companion whenever you want to add a touch of wonder with a butterfly.

As you embark on creating with these butterflies , remember that creativity is a journey—full of discovery, patience, and growth. Every challenge you face is an opportunity to learn and improve. Keep your passion alive, stay curious, and trust in your ability to turn ideas into beautiful works of art. The only limit is how far you’re willing to go. Believe in your talent, and let your imagination soar—beautiful things happen when you do.


Best

Stephen

 

Rosie Pre-Order

Regular price $149.95
Sale price $149.95 Regular price

Release Date - July 2025

Price $149.95

Pre-order for Discount Card Members $74.98

Discover the most ambitious and striking masterpiece yet! Priced at just $149.95, this exclusive collection drops this July. As a Discount Card Member, you can secure your pre-order at an incredible 50% off—only $74.98!

Originally envisioned for the Americana Series years ago, this design was too intricate—until now. I’ve cracked the code, and the result is truly breathtaking! This stunning piece features 224 meticulously embroidered and stitched quilt blocks arranged to create a mesmerizing tiled scene. Crafted with vintage, recycled fabrics, it radiates nostalgic charm and timeless appeal.

Choose from three versatile sizes:

  • 2”x2” blocks (finished size 36”x36”)
  • 3”x3” blocks (finished size 54”x54”)
  • 4”x4” blocks (finished size 72”x72”)

Plus, the release includes a beautifully detailed full-color book filled with all the inspiration and craftsmanship behind this extraordinary creation. Don’t miss your chance to own a piece of quilting history—be among the first to pre-order!

, Stephen Wilson

Animal Adventure

Regular price $159.95
Sale price $159.95 Regular price $159.95
Animal Adventure, A New Journey: Ten years ago, we released Animal Adventure, one of our most popular projects ever. Now, we’re revisiting these beloved characters for a completely different adventure.We’ve reimagined the characters in a whole new way. Instead of a quilt project, we’ve designed these pieces to be framed. Each piece uses appliqué and the techniques taught in our Artful Embroidery book to create stunning works of art. Here are the details:
  • 20 Different Animals: Most of the animals come in multiple poses, resulting in over 50 unique designs. They also come in various sizes.
  • Interchangeable Backgrounds: We’ve included multiple interchangeable backgrounds, including text backgrounds, landscapes, and paper backgrounds.
  • Elements: This is what makes the collection truly unique. We’ve designed a new technique that allows you to create an embroidered landscape scene. Each element is created individually, and you can add them dimensionally to create a scene. This makes the collection adaptable to any size frame!
I loved spending time with these characters again to create something completely new.

Best,
Stephen

Heritage Gypsy Cavalier Embroidery kit

Regular price $399.00
Sale price $399.00 Regular price $399.00

These exclusive embroidery art kits are born in my studio, meticulously curated with the same elements I use every day to craft my stunning art pieces. Each piece is expertly trimmed, prepped, and ready to go—no embroidery required! All you need is a hot glue gun to assemble the artwork and a screwdriver to attach the frame. It’s a creative, hassle-free way to bring beautiful art into your space!

This kit includes everything you need to create a 12"x12" art piece:

  • Acrylic Frame - 12"x12"
  • Backboard
  • Matte Board (Eggshell)
  • Acrylic Mounting piece
  • Applique Shape
  • Lace Elements(100)
  • Butterflies -(4)
  • French Cleats
  • Mounting Hardware

The picture shown is of Heritage color 32 -Caramel

 

Star Spangled Banner Quilt

Regular price $99.00
Sale price $99.00 Regular price $99.00

Get ready for red, white, and NEW with our Star Spangled Banner Special Edition! Recreate the revered Stars and Stripes like never before through folded fabric and embroidery, then join the blocks together to form this beautiful homage to our nation! You’ll spot an array of classic quilting motifs stitched into the stripes, while folded fabrics throughout the flag guarantee a quilt to behold. Incorporate a variety of fabric textures, prints, and hues to really flaunt the Americana aesthetic. With multiple sizes to choose from, the finished quilt is sure to be a show-stopper.

The Definitive Butterfly Collection

Regular price $99.00
Sale price $99.00 Regular price $149.95

 

100 Butterflies

7 sizes each (2.5"-3.0"-3.5"-4.0"-4.5"-5.0"-5.5")

700 files total

72 page full color book

You might be wondering why I’ve created another butterfly collection

especially since I’ve done so many before. Over the past 20 years, I’ve explored countless designs, each one feeling perfect at the time. But as I began incorporating butterflies into my daily art practice, I realized I didn’t always have the right ones for what I needed in the moment.

That’s why I designed the **Special Edition**. It features 50 realistic butterflies, in sizes ranging from 5.5” to 7.5” wide—these are the butterflies I used in my larger paintings in the *Shine a Light* series. They’re majestic, stunning, and I truly thought they were perfect—so perfect, in fact, that I didn’t think I’d need to create another collection.

But then I started working on new series, and again, found myself missing the right butterflies. So, I returned to the digitizing table, refined more designs, and eventually released the **Signature Series**—100 smaller butterflies, from 2.6” to 3.6” wide. I thought, “These are great—they might be all I need.” Yet, as time went on and I began creating larger wall-mounted butterfly swarms, I realized the detail wasn’t enough for the big pieces I was making.

That led me to work on the **Butterfly Studies** collection, which I am truly proud of. These detailed designs are for sizes from 6” to 12”, each one a tiny piece of art—more intricate than anything I’ve made before.

Honestly, I know this all sounds a bit confusing. It was for me too! So, I took the sizes and styles from the various collections—Special Edition, Signature, and others—and combined them into this new one. The goal was to create a single, versatile collection that clears up any confusion about where a butterfly comes from.

All 100 designs have been resized into 7 different sizes, up to 5.5” wide. Whether you’re adding them to artwork, jewelry, or any craft project, these butterflies are ready for anything you need. I can’t promise this will be the last collection—I’ve learned that every time I think I’m done, something new emerges. But I can promise that this collection will be your constant companion whenever you want to add a touch of wonder with a butterfly.

As you embark on creating with these butterflies , remember that creativity is a journey—full of discovery, patience, and growth. Every challenge you face is an opportunity to learn and improve. Keep your passion alive, stay curious, and trust in your ability to turn ideas into beautiful works of art. The only limit is how far you’re willing to go. Believe in your talent, and let your imagination soar—beautiful things happen when you do.


Best

Stephen

 

Rosie Pre-Order

Regular price $149.95
Sale price $149.95 Regular price

Release Date - July 2025

Price $149.95

Pre-order for Discount Card Members $74.98

Discover the most ambitious and striking masterpiece yet! Priced at just $149.95, this exclusive collection drops this July. As a Discount Card Member, you can secure your pre-order at an incredible 50% off—only $74.98!

Originally envisioned for the Americana Series years ago, this design was too intricate—until now. I’ve cracked the code, and the result is truly breathtaking! This stunning piece features 224 meticulously embroidered and stitched quilt blocks arranged to create a mesmerizing tiled scene. Crafted with vintage, recycled fabrics, it radiates nostalgic charm and timeless appeal.

Choose from three versatile sizes:

  • 2”x2” blocks (finished size 36”x36”)
  • 3”x3” blocks (finished size 54”x54”)
  • 4”x4” blocks (finished size 72”x72”)

Plus, the release includes a beautifully detailed full-color book filled with all the inspiration and craftsmanship behind this extraordinary creation. Don’t miss your chance to own a piece of quilting history—be among the first to pre-order!

, Stephen Wilson

Animal Adventure

Regular price $159.95
Sale price $159.95 Regular price $159.95
Animal Adventure, A New Journey: Ten years ago, we released Animal Adventure, one of our most popular projects ever. Now, we’re revisiting these beloved characters for a completely different adventure.We’ve reimagined the characters in a whole new way. Instead of a quilt project, we’ve designed these pieces to be framed. Each piece uses appliqué and the techniques taught in our Artful Embroidery book to create stunning works of art. Here are the details:
  • 20 Different Animals: Most of the animals come in multiple poses, resulting in over 50 unique designs. They also come in various sizes.
  • Interchangeable Backgrounds: We’ve included multiple interchangeable backgrounds, including text backgrounds, landscapes, and paper backgrounds.
  • Elements: This is what makes the collection truly unique. We’ve designed a new technique that allows you to create an embroidered landscape scene. Each element is created individually, and you can add them dimensionally to create a scene. This makes the collection adaptable to any size frame!
I loved spending time with these characters again to create something completely new.

Best,
Stephen

Heritage Gypsy Cavalier Embroidery kit

Regular price $399.00
Sale price $399.00 Regular price $399.00

These exclusive embroidery art kits are born in my studio, meticulously curated with the same elements I use every day to craft my stunning art pieces. Each piece is expertly trimmed, prepped, and ready to go—no embroidery required! All you need is a hot glue gun to assemble the artwork and a screwdriver to attach the frame. It’s a creative, hassle-free way to bring beautiful art into your space!

This kit includes everything you need to create a 12"x12" art piece:

  • Acrylic Frame - 12"x12"
  • Backboard
  • Matte Board (Eggshell)
  • Acrylic Mounting piece
  • Applique Shape
  • Lace Elements(100)
  • Butterflies -(4)
  • French Cleats
  • Mounting Hardware

The picture shown is of Heritage color 32 -Caramel

 

Star Spangled Banner Quilt

Regular price $99.00
Sale price $99.00 Regular price $99.00

Get ready for red, white, and NEW with our Star Spangled Banner Special Edition! Recreate the revered Stars and Stripes like never before through folded fabric and embroidery, then join the blocks together to form this beautiful homage to our nation! You’ll spot an array of classic quilting motifs stitched into the stripes, while folded fabrics throughout the flag guarantee a quilt to behold. Incorporate a variety of fabric textures, prints, and hues to really flaunt the Americana aesthetic. With multiple sizes to choose from, the finished quilt is sure to be a show-stopper.

this week's free design

American Summer

Happy 4th of July, everyone! The entire Anita Goodesign family is sending you sunny vibes and patriotic cheer for a fantastic holiday weekend. Summer’s officially here, and we’re all excited for sunshine-filled days ahead! To celebrate, I’ve got a little extra fun for you—this week’s free design isn’t just one, but a fantastic 3-pack called “American Summer.” It’s packed with perfect designs for summer shirts and accessories to keep you looking festive and feeling fabulous. Dive into the collection, soak up the sunshine, and have an amazing Independence Day weekend!

Type in Code SMSGIVEAWAY at checkout

Enjoy!
Stephen

go to the collection
Anita Goodesign
the first design in a new series

the bull pre-order

Release Date - Mid July

Price $59.95

Pre-order for Discount Card Members $30.00

Get ready for something truly extraordinary! We're excited to introduce our very first pre-order for a one-of-a-kind project — a stunning embroidered bull that’s packed with history, craftsmanship, and bold artistry. 

go to the design
youtube Load video:
New embroidery kits

What's in a Deluxe Embroidery Kit?

Our new Deluxe Embroidery Kits are amazing! They come with everything you will need to make a stunning piece of artwork. If you are attending the Artful Embroidery Event, this is what you will create!