Testimonials
Mary
"Thank you for a wonderful experience learning the art of digitizing. I felt very blessed to learn from the BEST and feel the warmth of each of the staff at Anita Goodesign. Your warmth and authenticity energized me beyond all the skills taught."
Jerred and Brandy
"The Artful Embroidery class was absolutely amazing!! So much information presented in an honest, humble, passionate manner. So enjoyable and a comfortable environment to learn. Thank you for sharing your passion and encouraging others to begin to create outside the box."
Kaye Cooley
"Thank you for teaching Artful Embroidery. It was exciting and built a fire in me. It was definitely worth the price and I’m excited to attend future classes. You are a truly gifted teacher, and I really appreciate your ability and willingness to share your expertise."
Mary Beth DiPaola
"WORTH. EVERY. PENNY.
Touring Anita Goodesign was a privilege, and I received an exceptional eduction. Stephen was thorough, well-paced, and attentive to answer every question. I left truly inspired, and full of creative ideas. I will be coming back again and again."
Artful Embroidery Add-Ons: Volume I
12 collections in one volume!
Purchased separately would cost $719.40
Volume 1 Price - $199.00 with a 190 page full color book.
A savings of over $500.00
This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.
Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.
Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.
Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.
Best
Stephen Wilson
Artful Embroidery Book and Designs
Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.
The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.
What’s New?
-
More designs and expanded content
-
A brand-new section on working with vintage fabrics and creating vintage-inspired pieces
-
Vintage embroidery designs to add timeless elegance to your projects
-
A combined resource guide and design collection—all in one easy-to-use volume
What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:
-
Introduction – My journey in embroidery and how you can start yours.
-
Resource Guide – Tools, fabrics, machines, and must-know essentials.
-
Guide to Colors – Take the guesswork out of color selection for your designs.
-
Embroidery Techniques – Learn insider methods to elevate every stitch.
-
Finishing – Master trimming, burning, creating mounts, and working with cutting machines.
-
Framing & Presenting – Discover professional presentation techniques to make your work shine.
-
Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.
Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.
Your Order Includes:
-
Instant Digital Download – Get the book and all designs immediately.
-
Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).
Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.
Majestic Butterflies - Artful Embroidery
This collection celebrates the art of creating something larger than the hoop itself—an ongoing desire for every embroiderer. While hoop size can sometimes feel limiting, this set demonstrates how multiple hoopings can open the door to endless creative possibilities. Whether working directly on a garment or fabric, or designing a large patch to be mounted in a frame, you’ll discover just how expansive embroidery can become.Each design in this set is created in multiple parts, then brought together in a structured way to form the finished piece. From cowboy hats to steer skulls, bulls, horses, and butterflies, the process allows you to construct intricate, dimensional works of art. A specially designed mount is also included, giving you the option to finish your project with hand-cutting, laser cutting, or even a Cricut cutter. Step-by-step guidance for the mounting process is provided in The Artful Embroidery book.
The Majestic Butterflies included in this set hold a special place in the collection. Originally designed for the show Mystical—which explored spiritual themes through tarot, zodiac symbolism, and protective motifs like the evil eye—these butterflies embody transformation and beauty. Each wing is stitched individually, then mounted together to form a breathtaking butterfly. With hoops as small as 6” x 10”, you can achieve remarkable detail and dimension in every wing.Available Sizes
* 6” wide wing → finished butterfly approx. 10” x 10”
* 7” wide wing → finished butterfly approx. 12” x 12”
* 8” wide wing → finished butterfly approx. 13” x 13”
* 9” wide wing → finished butterfly approx. 14” x 14”
The level of detail in each design is extraordinary, and when combined, the finished butterflies are truly majestic. With this collection, the boundaries of hoop size dissolve, leaving only the vast possibilities of your imagination.
Bandana Backgrounds- Artful Embroidery
I’ve been using bandana-inspired backgrounds in my artwork for years, and they’ve always been a crowd favorite! Their intricate stitching and dynamic patterns are truly captivating. Until now, I’ve stitched them on both fabric and paper—this is the first time we’re offering them as an Artful Embroidery Add-On Collection for Anita customers.
These bandanas make stunning backdrops for any project—or even on their own. You’ll find instructions in the Artful Embroidery book for stitching on both paper and fabric. To create each piece, stitch the design four times, rotating it 90° each time to complete the full bandana pattern.
The collection includes five sizes:
6”x6” for a 12” bandana
7”x7” for a 14” bandana
8”x8” for a 16” bandana
9”x9” for an 18” bandana
10”x10” for a 20” bandana
I can’t wait for you to experiment with these designs—they’ll look amazing no matter what you stitch them on!
Best
Stephen Wilson
Guitars, Guitars and More Guitars
For the very first time, I’m thrilled to release the Guitar Collection as a complete series in the Artful Embroidery line. This project is especially meaningful to me—having played guitar for more than 45 years, I’ve always been fascinated not only by the sound of the instrument but also by its artistry and design. Every curve, every finish, and every detail tells a story, and I wanted these embroidered guitars to capture that same timeless charm in thread.
Inside this collection you’ll find 13 different guitars, both acoustic and electric, each one designed with its own character. Some are bold and iconic, others refined and classic—but together they celebrate the incredible diversity of an instrument that has shaped music history. The embroidery itself is highly detailed, using layered stitch work to mimic the look and feel of real guitar finishes, from glossy sunbursts to vintage wood grains.
To make these designs easy to display, each guitar has been sized and formatted to fit into standard shadowbox frames, which you can easily find online. Once stitched, the guitars are mounted in relief—either on a matte board or over an embroidered background—creating a dimensional effect that makes them look like miniature works of art hanging on your wall. They’re the perfect gift for any music lover, or a striking centerpiece for your own creative space.
This collection was created as part of the Artful Embroidery series, where the focus is on transforming embroidery into fine art. The Artful Embroidery book provides step-by-step instructions to guide you through mounting and finishing, so you can confidently turn your stitched guitars into polished, professional-looking pieces.
For me, this series is about more than embroidery—it’s about blending two passions: music and art. Whether you’re a lifelong musician, a collector, or simply someone who appreciates the beauty of craftsmanship, I hope these guitars inspire you to stitch something truly personal. Each design is not just a project, but a celebration of creativity, music, and the enduring artistry of the guitar.
13 Different Guitars
3 - Sizes each- 2.9" wide x 7.8" High, 4.4" wide x 11.72"high, 6.5" wide x 17.40" high
Best
Stephen Wilson
Artful Embroidery Add-Ons: Volume I
12 collections in one volume!
Purchased separately would cost $719.40
Volume 1 Price - $199.00 with a 190 page full color book.
A savings of over $500.00
This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.
Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.
Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.
Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.
Best
Stephen Wilson
Artful Embroidery Book and Designs
Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.
The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.
What’s New?
-
More designs and expanded content
-
A brand-new section on working with vintage fabrics and creating vintage-inspired pieces
-
Vintage embroidery designs to add timeless elegance to your projects
-
A combined resource guide and design collection—all in one easy-to-use volume
What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:
-
Introduction – My journey in embroidery and how you can start yours.
-
Resource Guide – Tools, fabrics, machines, and must-know essentials.
-
Guide to Colors – Take the guesswork out of color selection for your designs.
-
Embroidery Techniques – Learn insider methods to elevate every stitch.
-
Finishing – Master trimming, burning, creating mounts, and working with cutting machines.
-
Framing & Presenting – Discover professional presentation techniques to make your work shine.
-
Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.
Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.
Your Order Includes:
-
Instant Digital Download – Get the book and all designs immediately.
-
Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).
Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.
Majestic Butterflies - Artful Embroidery
This collection celebrates the art of creating something larger than the hoop itself—an ongoing desire for every embroiderer. While hoop size can sometimes feel limiting, this set demonstrates how multiple hoopings can open the door to endless creative possibilities. Whether working directly on a garment or fabric, or designing a large patch to be mounted in a frame, you’ll discover just how expansive embroidery can become.Each design in this set is created in multiple parts, then brought together in a structured way to form the finished piece. From cowboy hats to steer skulls, bulls, horses, and butterflies, the process allows you to construct intricate, dimensional works of art. A specially designed mount is also included, giving you the option to finish your project with hand-cutting, laser cutting, or even a Cricut cutter. Step-by-step guidance for the mounting process is provided in The Artful Embroidery book.
The Majestic Butterflies included in this set hold a special place in the collection. Originally designed for the show Mystical—which explored spiritual themes through tarot, zodiac symbolism, and protective motifs like the evil eye—these butterflies embody transformation and beauty. Each wing is stitched individually, then mounted together to form a breathtaking butterfly. With hoops as small as 6” x 10”, you can achieve remarkable detail and dimension in every wing.Available Sizes
* 6” wide wing → finished butterfly approx. 10” x 10”
* 7” wide wing → finished butterfly approx. 12” x 12”
* 8” wide wing → finished butterfly approx. 13” x 13”
* 9” wide wing → finished butterfly approx. 14” x 14”
The level of detail in each design is extraordinary, and when combined, the finished butterflies are truly majestic. With this collection, the boundaries of hoop size dissolve, leaving only the vast possibilities of your imagination.
Bandana Backgrounds- Artful Embroidery
I’ve been using bandana-inspired backgrounds in my artwork for years, and they’ve always been a crowd favorite! Their intricate stitching and dynamic patterns are truly captivating. Until now, I’ve stitched them on both fabric and paper—this is the first time we’re offering them as an Artful Embroidery Add-On Collection for Anita customers.
These bandanas make stunning backdrops for any project—or even on their own. You’ll find instructions in the Artful Embroidery book for stitching on both paper and fabric. To create each piece, stitch the design four times, rotating it 90° each time to complete the full bandana pattern.
The collection includes five sizes:
6”x6” for a 12” bandana
7”x7” for a 14” bandana
8”x8” for a 16” bandana
9”x9” for an 18” bandana
10”x10” for a 20” bandana
I can’t wait for you to experiment with these designs—they’ll look amazing no matter what you stitch them on!
Best
Stephen Wilson
Guitars, Guitars and More Guitars
For the very first time, I’m thrilled to release the Guitar Collection as a complete series in the Artful Embroidery line. This project is especially meaningful to me—having played guitar for more than 45 years, I’ve always been fascinated not only by the sound of the instrument but also by its artistry and design. Every curve, every finish, and every detail tells a story, and I wanted these embroidered guitars to capture that same timeless charm in thread.
Inside this collection you’ll find 13 different guitars, both acoustic and electric, each one designed with its own character. Some are bold and iconic, others refined and classic—but together they celebrate the incredible diversity of an instrument that has shaped music history. The embroidery itself is highly detailed, using layered stitch work to mimic the look and feel of real guitar finishes, from glossy sunbursts to vintage wood grains.
To make these designs easy to display, each guitar has been sized and formatted to fit into standard shadowbox frames, which you can easily find online. Once stitched, the guitars are mounted in relief—either on a matte board or over an embroidered background—creating a dimensional effect that makes them look like miniature works of art hanging on your wall. They’re the perfect gift for any music lover, or a striking centerpiece for your own creative space.
This collection was created as part of the Artful Embroidery series, where the focus is on transforming embroidery into fine art. The Artful Embroidery book provides step-by-step instructions to guide you through mounting and finishing, so you can confidently turn your stitched guitars into polished, professional-looking pieces.
For me, this series is about more than embroidery—it’s about blending two passions: music and art. Whether you’re a lifelong musician, a collector, or simply someone who appreciates the beauty of craftsmanship, I hope these guitars inspire you to stitch something truly personal. Each design is not just a project, but a celebration of creativity, music, and the enduring artistry of the guitar.
13 Different Guitars
3 - Sizes each- 2.9" wide x 7.8" High, 4.4" wide x 11.72"high, 6.5" wide x 17.40" high
Best
Stephen Wilson
Artful Embroidery Add-Ons: Volume I
12 collections in one volume!
Purchased separately would cost $719.40
Volume 1 Price - $199.00 with a 190 page full color book.
A savings of over $500.00
This first volume of the Artful Embroidery add-ons has a little bit of everything. The Collection starts with my Bandana Backgrounds. I have been using these designs for years and am excited to add then to the artful embroidery library. There are also 3 different large western designs, The Bull, The Painted Horse and the Steer Skull. The majestic butterflies are big, bold and beautiful The guitars are among my most realistic designs ever and the skulls round out out the never before released collections. There are also a few of these collections that have been previously released but have been imagined for The Artful Embroidery Series. They have been re-digitized and re-imagined in new sizes and colors. These include the Abstract Birds, Dog Portraits, Cat Portraits and Tarot Cards.
Full color pictures of all of the designs along with the color steps are included in the release as well as all of the cut files you will need to create your mounts.
Since this is an Add-On collection all of the techniques on creating, finishing, mounting and framing are taught in the Artful Embroidery book. You can use these designs on anything but they do look the best framed.
Since there are 12 collections I decided to release them as a bundle that includes a printed book. These designs are perfect to add to any embroidery library.
Best
Stephen Wilson
Artful Embroidery Book and Designs
Discover What’s Possible with Embroidery
Embroidery isn’t just for quilts, shirts, or in-the-hoop projects anymore—it’s an art form waiting to be explored. With Artful Embroidery, you’ll unlock the next level of creativity and transform your embroidery machine into a tool for making extraordinary works of art.
The Future of Embroidery Is Here
This newly updated Artful Embroidery Book + Design Collection gives you everything you need to move beyond the basics and into the world of artistic embroidery. You’ll learn how to create stunning pieces faster than traditional quilt blocks, while discovering techniques and secrets that set your projects apart.
What’s New?
-
More designs and expanded content
-
A brand-new section on working with vintage fabrics and creating vintage-inspired pieces
-
Vintage embroidery designs to add timeless elegance to your projects
-
A combined resource guide and design collection—all in one easy-to-use volume
What’s Inside
At 472 pages, this full-color guide is your complete embroidery resource. It’s divided into 7 inspiring sections:
-
Introduction – My journey in embroidery and how you can start yours.
-
Resource Guide – Tools, fabrics, machines, and must-know essentials.
-
Guide to Colors – Take the guesswork out of color selection for your designs.
-
Embroidery Techniques – Learn insider methods to elevate every stitch.
-
Finishing – Master trimming, burning, creating mounts, and working with cutting machines.
-
Framing & Presenting – Discover professional presentation techniques to make your work shine.
-
Bonus Case Studies – Behind-the-scenes insight from my art shows to help inspire your own creative journey.
Over 100 Exclusive Designs Included!
From paper and lace to appliqué silhouettes, quilt blocks, Christmas motifs, western themes, cowboy hat embellishments, vintage styles, and a brand-new butterfly design—you’ll have a diverse library of embroidery projects ready at your fingertips.
Your Order Includes:
-
Instant Digital Download – Get the book and all designs immediately.
-
Beautiful 472-Page Printed Book – A full-color, hardcopy edition shipped to your door (arrives in approx. 2 weeks).
Take your embroidery beyond the hoop—turn stitches into art with Artful Embroidery.
Majestic Butterflies - Artful Embroidery
This collection celebrates the art of creating something larger than the hoop itself—an ongoing desire for every embroiderer. While hoop size can sometimes feel limiting, this set demonstrates how multiple hoopings can open the door to endless creative possibilities. Whether working directly on a garment or fabric, or designing a large patch to be mounted in a frame, you’ll discover just how expansive embroidery can become.Each design in this set is created in multiple parts, then brought together in a structured way to form the finished piece. From cowboy hats to steer skulls, bulls, horses, and butterflies, the process allows you to construct intricate, dimensional works of art. A specially designed mount is also included, giving you the option to finish your project with hand-cutting, laser cutting, or even a Cricut cutter. Step-by-step guidance for the mounting process is provided in The Artful Embroidery book.
The Majestic Butterflies included in this set hold a special place in the collection. Originally designed for the show Mystical—which explored spiritual themes through tarot, zodiac symbolism, and protective motifs like the evil eye—these butterflies embody transformation and beauty. Each wing is stitched individually, then mounted together to form a breathtaking butterfly. With hoops as small as 6” x 10”, you can achieve remarkable detail and dimension in every wing.Available Sizes
* 6” wide wing → finished butterfly approx. 10” x 10”
* 7” wide wing → finished butterfly approx. 12” x 12”
* 8” wide wing → finished butterfly approx. 13” x 13”
* 9” wide wing → finished butterfly approx. 14” x 14”
The level of detail in each design is extraordinary, and when combined, the finished butterflies are truly majestic. With this collection, the boundaries of hoop size dissolve, leaving only the vast possibilities of your imagination.
Bandana Backgrounds- Artful Embroidery
I’ve been using bandana-inspired backgrounds in my artwork for years, and they’ve always been a crowd favorite! Their intricate stitching and dynamic patterns are truly captivating. Until now, I’ve stitched them on both fabric and paper—this is the first time we’re offering them as an Artful Embroidery Add-On Collection for Anita customers.
These bandanas make stunning backdrops for any project—or even on their own. You’ll find instructions in the Artful Embroidery book for stitching on both paper and fabric. To create each piece, stitch the design four times, rotating it 90° each time to complete the full bandana pattern.
The collection includes five sizes:
6”x6” for a 12” bandana
7”x7” for a 14” bandana
8”x8” for a 16” bandana
9”x9” for an 18” bandana
10”x10” for a 20” bandana
I can’t wait for you to experiment with these designs—they’ll look amazing no matter what you stitch them on!
Best
Stephen Wilson
Guitars, Guitars and More Guitars
For the very first time, I’m thrilled to release the Guitar Collection as a complete series in the Artful Embroidery line. This project is especially meaningful to me—having played guitar for more than 45 years, I’ve always been fascinated not only by the sound of the instrument but also by its artistry and design. Every curve, every finish, and every detail tells a story, and I wanted these embroidered guitars to capture that same timeless charm in thread.
Inside this collection you’ll find 13 different guitars, both acoustic and electric, each one designed with its own character. Some are bold and iconic, others refined and classic—but together they celebrate the incredible diversity of an instrument that has shaped music history. The embroidery itself is highly detailed, using layered stitch work to mimic the look and feel of real guitar finishes, from glossy sunbursts to vintage wood grains.
To make these designs easy to display, each guitar has been sized and formatted to fit into standard shadowbox frames, which you can easily find online. Once stitched, the guitars are mounted in relief—either on a matte board or over an embroidered background—creating a dimensional effect that makes them look like miniature works of art hanging on your wall. They’re the perfect gift for any music lover, or a striking centerpiece for your own creative space.
This collection was created as part of the Artful Embroidery series, where the focus is on transforming embroidery into fine art. The Artful Embroidery book provides step-by-step instructions to guide you through mounting and finishing, so you can confidently turn your stitched guitars into polished, professional-looking pieces.
For me, this series is about more than embroidery—it’s about blending two passions: music and art. Whether you’re a lifelong musician, a collector, or simply someone who appreciates the beauty of craftsmanship, I hope these guitars inspire you to stitch something truly personal. Each design is not just a project, but a celebration of creativity, music, and the enduring artistry of the guitar.
13 Different Guitars
3 - Sizes each- 2.9" wide x 7.8" High, 4.4" wide x 11.72"high, 6.5" wide x 17.40" high
Best
Stephen Wilson
🎁 FREE Full Collection –Contemporary Cards & Liners
For Discount Card Holders
These cute and contemporary cards are designed to make a statement. With vibrant stitching, playful details, and bold typefaces, each card is a work of art in itself. We've poured our creativity into every design to ensure that your message stands out and brings joy to the recipient.
USE DISCOUNT CODE - CARD
Enjoy!
Stephen
Autumn Doodles
🎃 Free for Everyone!
Indulge in the beauty of autumn with our exquisite Autumn Doodles collection. Bursting with intricate details and crafted in the signature doodle style, this collection will immerse you in the spirit of fall.
NO CODE NEEDED AT CHECKOUT
THE FREE DOWNLOADS HAVE BEEN CHANGED TO BE CODE FREE
Enjoy!
Stephen
