Skip to content
Anita Goodesign
Anita Goodesign

Legends of the West

Some designs come together quickly, and some ask you to slow down and give them everything you’ve got. Western Icons is the second kind. Every design in this collection was hand digitized, stitch by stitch, to capture the kind of detail you’d expect from a vintage keepsake: the flowing mane of a palomino, the tooled leather on a saddle, the weathered steel of a lucky horseshoe, and the shaggy coat of a Texas longhorn.

LEARN MORE
Anita Goodesign

Mah Jong Social Club

What started as a commission for one of my clients turned into something I couldn’t stop designing, and this is the first of several mahjong sets on the way. Volume 1 brings together everything that makes mahj night special: the tiles, the clubs, the cocktails, and a little friendly trash talk.

LEARN MORE
Anita Goodesign

Red Nail Society

Red Nail Society is all about glamour and the little vices that come with it. There’s a hand holding a cigarette, a hand raising a coupe, and a hand snapping for the check, each finished with red lacquer, gold rings, and bangles. Then come the accessories: a patent-red stiletto, a gold lipstick, a script “Love,” a martini olive on its pick, and a chocolate-dipped strawberry. The shading in the skin tones and the shine on the patent leather are where these designs really show off what the machine can do. Mix them together on a jacket sleeve or let one hand make the statement on its own. It’s eight designs for anyone who’s ever been told they’re a little much and took it as a compliment.

LEARN MORE
Anita Goodesign

Wild West Pennants

When I was younger, whether it was a trip to the zoo, a ballgame, or a roadside attraction, my favorite stop was always the souvenir shop. Today my kids feel exactly the same way. The shelves look a little different now, but that feeling of picking out the perfect keepsake hasn’t changed one bit.

For me, it was always the pennants. I’d bring one home and proudly pin it to my bedroom wall, adding to the collection with every new adventure. Those vintage felt pennants were the inspiration for this Western collection.

Inside you’ll find 12 designs packed with classic cowboy spirit, including Home on the Range, Night Rider, Wild & Free, Trail Blazer, Good Luck, Saddle Up, Desert Rose, Ride the Range, Quick Draw, Rodeo Bound, Hold Your Horses, and Boots & Buckles. I stitched every one on felt, just like the originals were made, so they carry that same nostalgic, collectible charm.

LEARN MORE
Anita Goodesign

Needle Drop

A collection inspired by vintage American music culture

I’ve been a musician for 45 years. Music has been with me longer than embroidery has, so you might wonder why, in all my years of digitizing, I’ve released only a handful of music designs.

The truth is a little funny. When I was a teenager and a young man, every time a relative found out I played guitar, the gifts started arriving: guitar mugs, guitar shirts, guitar keychains, guitar everything. After a while, the last thing I wanted to see was another guitar. So without really meaning to, I steered clear of music designs for most of my career.

LEARN MORE
Anita Goodesign

Room Service

Every great night leaves a little evidence behind: a matchbook in your coat pocket, a napkin with something scribbled on it, a door hanger you “accidentally” took home. Room Service is a collection of souvenirs from hotels and bars that only exist in our imagination, from Hotel Marceline and Hôtel Amélie to Bar Valentine and The Pearl Room. There are three door hangers with opinions (Please Disturb. Bring fries. And champagne.), five matchboxes with lines worth striking up a conversation over, a cocktail napkin full of gossip, a coupe overflowing with bubbles, and an oyster that tells you to shuck it. These are the patches people stop you to read. Stitch them onto a denim jacket, a weekender bag, or a tote, and you’ve got a travel diary of trips you never actually took. It’s 11 designs with a lot of personality and just enough attitude.

 

LEARN MORE
Anita Goodesign

Modern Muse

The muse has always been part goddess, part mystery, and part whatever we need her to be that day. This collection brings her into the present with nine designs inspired by mythology, the night sky, and classical art, all reworked with a modern edge. She shows up as a moon goddess in navy and gold, a profile mapped in constellations, a silhouette crowned in peonies, Venus rising from a blush-pink shell, and a classical bust with a hot-pink bar across her eyes. A silver North Star rounds it out. The metallic threads and soft palette make these feel like heirlooms, but they’re meant to be worn, on a jacket, a bag, a hat, or anywhere that could use a little magic. 

LEARN MORE
Anita Goodesign

Racquet Club

Step back onto the clay courts of the 1950s and ’60s with Racquet Club, a collection of 13 vintage-inspired tennis patches that look like they came out of a clubhouse trophy case. We researched old club emblems, tournament badges and pro-shop souvenirs to capture that authentic worn-in charm. You’ll find crossed wooden rackets, a shield crest from the Otter Bend Racquet Club, a Cedar Hollow Club Champion oval, a classic striped sneaker, a chair umpire’s stand, a fuzzy tennis ball, and bold lettered patches like Seed 4, Baseline, Mixed Doubles and Court 7 Reserve.

Each design is digitized as a patch, with the basting steps built in, and most come in two sizes. Stitch them onto twill and trim them for jackets, totes, visors and racket covers, or skip the first two steps and embroider straight onto a garment. The full patch-making tutorial is waiting in the Education section. Perfect for the tennis lover in your life, or for anyone who still thinks whites and a wooden racket are the height of style.

 

LEARN MORE

New Singles

Seahorse Patch

Regular price $20.00
Sale price $20.00 Regular price $15.00

The Seahorse

Delicate and unmistakably ocean-born. Meet the Seahorse patch, the ultimate symbol of quiet grace and coastal charm in our Nautical Collection, crafted with dense embroidery, a gleaming metallic gold outline, and rich teal threads that catch the light beautifully. Iron on or sew it onto denim, bags, or hats for a bit of delicate, seafaring energy.

Comes in two sizes.

3.2"x8"
2.8"x5.5"

Cactus Scene Patch

Regular price $20.00
Sale price $20.00 Regular price $15.00

The Seahorse

The desert in full bloom. Meet the Cactus Scene patch, the ultimate symbol of desert beauty and quiet resilience in our Western Collection, crafted with dense embroidery on a printed bandana-style backdrop, with vivid pink blossoms and layered green threads that catch the light beautifully. Iron on or sew it onto denim, bags, or hats for a bit of blooming, desert-charm energy.

4.4"x6.9"

High Heel Patch

Regular price $20.00
Sale price $20.00 Regular price $15.00

The High Heel

Strut it like you mean it. Meet the High Heel patch, the ultimate symbol of bold confidence and effortless glamour in our Modern Muse Collection, crafted with dense embroidery and rich, lustrous threads that catch the light beautifully. Iron on or sew it onto denim, bags, or hats for a bit of playful, glamorous energy.

Comes in two sizes.

6.6"x6.1"
8.4"x8.3"

Athletic Love Patch

Regular price $20.00
Sale price $20.00 Regular price $15.00

Athletic Love

Wear it loud and proud. Meet the Love patch, the ultimate symbol of retro sweetness and varsity swagger, crafted with dense embroidery, swooping script, and lustrous threads that catch the light beautifully. Iron on or sew it onto denim, bags, or hats for a bit of playful, retro-sweet energy.

Comes in two sizes.

4.6"x2.7"
7.3"x4.1"

New Articles

New

Trending

How to Make New Embroidery Look Vintage
Quilting with Patches: Why Every Design You Own is Secretly a Quilt
Quilting With Patches: Why Every Design You Own Is Secretly a Quilt
Three Ways to Attach a Patch (And the One We Use)
Three Ways to Attach a Patch (And the One We Use)
What Happens When the Design Leaves the Hoop?
What Happens When a Design Leaves the Hoop?
Guide to Creating Patches
Guide to Creating Patches
Double Sided Bag Charms
Double sided Bag Charms
Create Free Standing Butterflies
Create Free Standing Butterflies
What You Can Do With Embroidered Patches
Quilting with Patches: Why Every Design You Own is Secretly a Quilt
Quilting With Patches: Why Every Design You Own Is Secretly a Quilt
Three Ways to Attach a Patch (And the One We Use)
Three Ways to Attach a Patch (And the One We Use)
What Happens When the Design Leaves the Hoop?
What Happens When a Design Leaves the Hoop?
Guide to Creating Patches
Guide to Creating Patches
Double Sided Bag Charms
Double sided Bag Charms
Create Free Standing Butterflies
Create Free Standing Butterflies